Sponsor Focus: FuelActive

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At FuelActive, we stand at the forefront of revolutionising the road transport industry through innovative solutions. Our unique approach focuses on reducing fuel consumption, cutting CO₂ emissions, and preventing fuel-related breakdowns.

Revolutionising Fuel Efficiency

Unlike standard fuel pickup pipes, our FuelActive unit uses a floating pickup pipe that draws clean fuel from the top of the tank, avoiding harmful contaminants settled at the bottom. This revolutionary design delivers fuel that is 92% cleaner, leading to a significantly improved combustion process and fuel consumption. Cleaner fuel translates to more efficient combustion, maximising energy conversion while minimising wasted fuel.

Supporting National Lorry Week

Our collaboration with the Road Haulage Association (RHA) over the years has provided us with invaluable insights into the challenges facing the transport industry. In light of fluctuating fuel costs and the quest for net-zero emissions, we view National Lorry Week as a crucial platform to support the industry. Our goal is to raise awareness about these challenges and bring attention to an often-overlooked sector.

The road transport industry serves as the economic backbone of the nation, contributing to daily life, the economy, and job opportunities. Celebrating this industry means honouring the resilience and adaptability of operators who navigate challenges beyond their control, including political, environmental, and economic forces.

National Lorry Week is an opportunity to create a movement, a collective effort to promote cutting-edge technologies and sustainable practices within the industry. It serves as a spotlight on the innovations that are shaping the future of road transport.

Working directly with OEMs, we witness the industry’s investment in innovation first hand. The commitment to cleaner and more efficient transport excites us. We are proud to contribute our solution to transport operators embracing transitional technology and aiming to reduce their environmental impact.

Dispelling Misconceptions

A common misconception about the transport industry is that it is solely focused on rapid transit and is inherently gas-guzzling. We collaborate with transport companies dedicated to enhancing cleanliness and efficiency, dispelling the myth that sustainability is not a priority.

Awareness on the Road to Net Zero

Our customer conversations often revolve around the Road to Net Zero. There is apprehension, particularly among smaller operators, regarding the attainability of a roadmap to transition to electric vehicles (EVs). The uncertainty around costs, waiting lists, and infrastructure changes poses a significant challenge. Raising awareness about available support mechanisms is crucial for operators navigating this critical goal.

Excitement for the Future

As a technology company contributing to the journey to net zero, we are excited about the industry’s focus on sustainability. However, our excitement extends beyond this to what the future holds. The transport industry has historically led the way in engine technology, and we are thrilled to be part of the ongoing journey.

A Call for Change

As National Lorry Week unfolds, our desire is to see a renewed focus on supporting the transition to net zero. We hope for increased awareness, understanding, and collaboration to empower the road transport industry for a cleaner and more efficient future. National Lorry Week provides a fantastic opportunity for change, and we are really optimistic about the positive impact it can have on the industry’s trajectory.