What is your role at the RHA?
I’m the RHA’s press officer. My job is to secure maximum coverage for our campaigns in the media so that our members’ voices are heard widely in public. I speak to journalists from local papers, trade press, and broadcasters about the issues most important to our industry.
What brought you to the RHA?
I needed a new challenge after a long career in the civil service. The RHA’s big media profile really interested me when the opportunity came along as there’s nothing more rewarding for a press officer than persuading a broadcaster to feature one of their spokespeople on the news. I’ve been here for nearly four years and I’ve seen our profile continue to grow through the challenges of Brexit, Covid and the driver shortage.
What did you do before you joined the RHA?
I was the communication manager for a London borough’s waste management service which was geared towards encouraging residents and visitors to recycle more. I’ve also worked in internal communications for a 50k-strong organisation and I was an events planner before that.
What does National Lorry Week mean to you?
National Lorry Week is our industry’s opportunity to celebrate the best of who we are and what we do. We all depend on a functioning logistics sector to make sure we have all the goods and services we need. I feel that most of us take it for granted that when we go into a shop or online the goods we want will always be there.
Why should people get involved in National Lorry Week?
Lots of reasons. Lorry drivers and other logistics professionals work really hard, often under difficult circumstances to make sure we have all the things we want. They were designated key workers during lockdowns, exposed to greater risk than most, and still came into work every day when millions of us were working from home. It’s also our opportunity to showcase the infinite career opportunities there are in the sector. More than 2.5m people work in this sector covering every kind of role imaginable.
Why is logistics a good career option?
There’s such a breadth of opportunity in logistics and there’s a place for anyone with any skill set to carve themselves out a rewarding career.