Industry focus on Joe Colasurdo

What is your role at the RHA?

I’m our National Technical Services Manager. My job is to help our members with our technical services. We’ve got lots of software packages and many of our members ask for guidance on the best solution/procedures to satisfy the authorities.

It’s a varied role as I’m involved with implementation for around 40 new customers a month and managing an account base of more than 3,000 transport companies. I most enjoy helping our members through investigations and public inquiries. I get to see the full value of what we offer by helping members stay compliant to avoid fines.

I also deliver software training to our members and there are a few other things like marketing material and staff training I help out with. It’s basically non-stop but I love it!

What brought you to the RHA.

I joined the RHA 11 years ago; I was looking for a new challenge and had no connections within the haulage Industry. It was really just an opportunity that I was presented with and now I can’t see myself working in any other industry. I’m proud to work for a not for profit trade association because I’d much rather be helping members than working in an environment driven by sales KPIs. I’ve achieved my Transport Manager CPC which helps me interpret legislative requirements into software functionality. I’m still thoroughly enjoying my career in this diverse and rewarding industry and I’m very proud to be part of the RHA.

What did you do before you joined the RHA?

I worked for a housing association for five years where I helped tenants with financial problems; I was responsible for helping them work out their benefit entitlements and what they would be required to pay for rent. Before that I worked at Coca-Cola for almost five years – my biggest achievement there was the ‘Most sales in Europe’ in 2003 and was presented an award by the CEO.

What does National Lorry Week mean to you?

It’s about raising awareness and promoting what a great industry we work in. We are changing the perception of the haulage industry which offers a wealth of opportunity. I think it’s fantastic to engage with communities and members, and National Lorry Week gives us the platform to be recognised in areas we probably usually wouldn’t be able to reach.

Why should people get involved in National Lorry Week?

Getting involved in National Lorry Week is a massive step in the right direction. Communities are now more aware of driver shortages and the implications this has on our shops, so now they can genuinely do something about it. Anyone who gets involved and helps us raise awareness will only enhance our chances of getting the haulage industry recognised for what we do. Our members also have more of a voice during the campaign and I’m confident many will be shouting from the roof tops as they should do!

Why is logistics a good career option?

Working in logistics is a great career choice as it’s so diverse and offers fantastic opportunities. I’ve met many long-standing members who have ran haulage businesses for decades that are so proud for what they have achieved – often starting out with one vehicle and growing exponentially each year. It still amazes me how these firms have evolved and can offer flexible work with competitive salaries it’s also the training they are providing and great career progression opportunities too.